The CRM Cookbook Story


Adam Zientarski

Adam Zientarski is the Founder of CRM Cookbook. Prior to starting CRM Cookbook, Adam was the Director of Business Development at Benzinga. During his time there, he worked in many facets of the business including web development, directing events (Benzinga Global Fintech Awards), account management, and Salesforce administrator.

Over his career, Adam has worked with some of the largest brands in finance to craft imaginative content and data solutions, with a particular specialty in alternative data. Along with another colleague, he has worked to build Benzinga’s alternative data offering to over 70 different partners.

Adam graduated from the University of Michigan, with a Bachelors of Business Administration and a focus in entrepreneurial studies. He’s passionate about the Detroit renaissance as well as an avid fan of hockey, college football, bourbon, and adventuring with his Lab mix puppy Luna.


Salesforce: Salesforce Administrator

Hubspot: Hubspot Inbound, Hubspot Sales, Hubspot Marketing